As a Creative Director, Alexandra leads teams of writers, designers, editors, and production professionals to create images, videos, websites, merch, and social media content. Her writing style is informed by her early years at Vice, gay semiotics/panic, riot grrrl, and a worn out box set of The Simpsons seasons 1-12.
Host or Travel
Grindr’s groundbreaking travel series, with season three garnering 37.9M YouTube views and 112.2M Google impressions.
I created the series alongside Grindr’s CMO and served as an Executive Producer for three seasons. Seasons one and two can be viewed here.
Creative Director: Alexandra Stergiou
Copy: Alexandra Stergiou
Art Direction and Design: Neurads
Unwrapped 2024-2025
Inspired by Spotify’s Wrapped campaign. I inherited this campaign, developing a reactive website that feels fresh, contemporary, and tongue in cheek.
Visit https://www.grindr.com/unwrapped and https://mashable.com/article/grindr-unwrapped-2024
Creative Direction: Alexandra Stergiou
Copy: Alexandra Stergiou
Art Direction: Harry Lada
Design: Tony Truong
Daddy Lessons
A social media video campaign to promote LGBTQ+ history. Inspired by Hal Fischer’s Gay Semiotics.
Creative Direction: Alexandra Stergiou
Copy: Alexandra Stergiou
Art Direction and Design: Harry Lada
Grindr Merch Store Re-opening
Visit site: https://shop.grindr.com/
Creative Direction: Alexandra Stergiou
Copy: Alexandra Stergiou
Art Direction: Harry Lada
Design: Tony Truong
Woodwork OOH Campaign
Visit site: https://www.woodwork.com/
Creative Direction: Alexandra Stergiou
Copy and Design: Day Job
Photos: Drew Blackwell
510-ASS-HOLE
An original concept — app users leave real voicemails — reused across multiple campaigns.
Creative Direction: Alexandra Stergiou
Art Direction: Evan Sterrett
Copy: Alexandra Stergiou
Design: Harry Lada
Photos: JJ Geiger
Illustration: Hannah Folz
Hard Truths
A fun take on an ad read.
Creative Director: Alexandra Stergiou
Copy: Alexandra Stergiou
Design: Harry Lada
Play Safe
A video campaign to promote Grindr’s safety features, starring Drag Race star Kandy Muse.
Creative Direction: Alexandra Stergiou
Art Direction & Design: Evan Sterrett
Copy: Alexandra Stergiou
Try Boost
A video campaign to promote Grindr’s latest feature, Boost.
Creative Direction: Alexandra Stergiou
Art Direction & Design: Evan Sterrett
Copy: Alexandra Stergiou