As a Creative Director, Alexandra leads teams of writers, designers, editors, and production professionals to create websites, photoshoots, merch, ads, and content.
Unwrapped 2025 * Creative Direction, Art Direction, Photography Direction, Copy
Visit site: https://www.grindr.com/unwrapped
Unwrapped 2024 * Creative Direction, Art Direction, Copy
More info: https://mashable.com/article/grindr-unwrapped-2024
Merchandise * Creative Direction, Photography Direction, Casting, Styling, Copy
Visit site: https://shop.grindr.com/
OOH Campaign * Creative Direction, Photography Direction, Product Photography Casting, Styling
Visit site: https://www.woodwork.com/
510-ASS-HOLE * Creative Direction, Art Direction, Photography Direction, Copy
An original concept — app users leave real voicemails — reused across multiple campaigns.