As a Creative Director, Alexandra leads teams of writers, designers, editors, and production professionals to create websites, photoshoots, merch, ads, and content.
Unwrapped 2025 * Creative Direction, Photo Direction, Copy
Visit site: https://www.grindr.com/unwrapped
Design: Harry Lada
Web Dev: Day Job
Unwrapped 2024 * Creative Direction, Copy
More info: https://mashable.com/article/grindr-unwrapped-2024
Design: Harry Lada
Web Dev: Day Job
Merchandise * Creative Direction, Photo Direction, Casting, Styling, Copy
Visit site: https://shop.grindr.com/
Photos: Ziv Sade
Design: Harry Lada
OOH Campaign * Creative Direction, Photo Direction, Product Photography Casting, Styling
Visit site: https://www.woodwork.com/
Photos: Drew Blackwell
Design: Day Job
510-ASS-HOLE * Creative Direction, Photo Direction, Copy
An original concept — app users leave real voicemails — reused across multiple campaigns.
Photos: JJ Geiger
Illustration: Hannah Folz
Design: Evan Sterrett, Harry Lada